99.9% REAL BEAT

Am an unrepentant fan of Rhythm 93.7 fm, I love everything about the sea side station, am a fan of silver group in general but the attraction came from the way rhythm 93.7fm changed the Nigerian music scene and increased the population that listen to Radio. Due respect to the then OGBC 2 fm in Abeokuta.This station now known as Gateway Radio was home for Kenny Ogungbe, JAJ “the Meccadon” or can, and host of other A list presenters in the 90s.Raypower rode on the back of OGBC and showed how private sector can run media house properly. Its emergency was the end of OGBC 2 and the birth of independent radio stations. Radio stations springs up nowadays like petrol stations which is fast becoming the only tourist attraction in and around Lagos. There are up to 50 government and privately owned radio stations in South-west Nigeria and there are up to 20 stations competing in Lagos and its neighbours; Abeokuta, Ibadan. The very wide coverage of these stations has made them the advertiser’s choice and they make more money in adverts than any other thing they do. The increase in adverts has turned most of these stations into public announcement medium, you hear more advert than songs nowadays, and this has been the same problem with all the existing fm radio stations in and around Lagos. The sudden emergence on BEAT 99.9fm is like the re-birth or the peak of modern Radio presentation. The BEAT 99.9fm probably learnt from everybody and took some lessons from foreign radio stations to launch a very interactive and highly infotainment Radio station. It is now the best station I ever listened to in Nigeria, probably its still new and the adverts are not flowing heavily yet. The BEAT 99.9fm combined good radio presentation; news and local/foreign music are well mixed. Each programme is accompanied by entertainment and social news that keeps you abreast with the global entertainment world. There News section is professionally presented that it still blends with the current programme on air. The Beat 99.9fm is the only station that keeps me lively from morning till evening, I leave my radio on even when am asleep. The powers behind 99.9fm should learn from their sister stations shortfall and try to maintain its very high standard. THE station blends all genre of song and you will never feel bored listening to the BEAT 99.9fm.Lets see how loud this BEAT will sound, but I thing it will never stop. Let the BEAT play on.